Insight Edge is a project and event management company built by Samantha Ivy Keet, a sports management professional with a long history of running tournaments and high-performance events in South Africa. Today, the company leads the operational delivery of flagship sporting experiences in Dubai, including the Women’s World Cup Triathlon Dubai 2025 under the Dubai Sports Council and World Triathlon.

We handle the structure, the systems, the timelines, and the moving parts that turn complex events into seamless experiences.
Precision planning. Professional execution.